/* Projelic: one stylesheet for the whole site.
   Light theme only: the logo has a white background and the headshot is a cutout,
   so the header and hero stay white.
   Fonts are system fonts on purpose: the site loads nothing from other servers.
   The concentric rings echo the "o" in the logo. */

:root {
  --paper: #ffffff;
  --mist: #f5f6fb;
  --tint: #eceefa;
  --ink: #1b1d2b;
  --ink-2: #474c63;
  --ink-3: #62677f;
  --rule: #e3e5ef;
  --rule-2: #cdd1e4;
  --accent: #3f48aa;
  --accent-dark: #2f3688;
  --deep: #232a6b;
  --focus: #3f48aa;

  --serif: "Iowan Old Style", "Palatino Linotype", Palatino, "Book Antiqua",
    "URW Palladio L", P052, Georgia, serif;
  --sans: system-ui, -apple-system, "Segoe UI", Roboto, "Helvetica Neue",
    "Noto Sans", "Liberation Sans", Arial, sans-serif;

  --measure: 42rem;
  --wide: 74rem;
  --gutter: 1rem;
  --space: clamp(3rem, 2rem + 4vw, 5.5rem);
  --radius: 14px;
  --ring: rgba(63, 72, 170, 0.14);

  color-scheme: light;
}

@media (min-width: 40rem) {
  :root { --gutter: 2rem; }
}

*,
*::before,
*::after { box-sizing: border-box; }

html {
  -webkit-text-size-adjust: 100%;
  text-size-adjust: 100%;
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: clamp(1.0625rem, 1rem + 0.25vw, 1.15rem);
  line-height: 1.65;
  overflow-wrap: break-word;
}

img, svg { max-width: 100%; height: auto; }

a {
  color: var(--accent);
  text-decoration-line: underline;
  text-decoration-thickness: 1px;
  text-underline-offset: 0.2em;
}
a:hover { color: var(--accent-dark); text-decoration-thickness: 2px; }

:focus-visible {
  outline: 3px solid var(--focus);
  outline-offset: 3px;
  border-radius: 3px;
}

h1, h2, h3 {
  font-family: var(--serif);
  font-weight: 600;
  line-height: 1.15;
  letter-spacing: -0.01em;
  color: var(--ink);
  text-wrap: balance;
  margin: 0 0 0.6em;
}
h1 { font-size: clamp(2.1rem, 1.4rem + 3vw, 3.5rem); }
h2 { font-size: clamp(1.55rem, 1.25rem + 1.2vw, 2.2rem); }
h3 { font-size: 1.25rem; }

p, ul, ol, blockquote, figure { margin: 0 0 1.1em; }
ul, ol { padding-left: 1.3em; }
li + li { margin-top: 0.4em; }
strong { font-weight: 650; }

.eyebrow {
  font-family: var(--sans);
  font-size: 0.8rem;
  font-weight: 650;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin: 0 0 0.8rem;
}

.wrap {
  width: 100%;
  max-width: var(--wide);
  margin-inline: auto;
  padding-inline: var(--gutter);
}
.narrow > * { max-width: var(--measure); }

.section { padding-block: var(--space); }
.section-soft { background: var(--mist); }
.section-head { max-width: 46rem; margin-bottom: 2.25rem; }
.section-head h2 { margin-bottom: 0.4em; }
.section-head p:not(.eyebrow) { color: var(--ink-2); }

.muted { color: var(--ink-3); }

/* Skip link */
.skip {
  position: absolute;
  left: -999px;
  top: 0.5rem;
  z-index: 50;
  background: #fff;
  color: var(--accent);
  padding: 0.5rem 0.8rem;
  border: 2px solid var(--accent);
  border-radius: 6px;
}
.skip:focus { left: 0.5rem; }

/* Buttons. The Book a Free Consult link is the same snippet everywhere. */
.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.4em;
  background: var(--accent);
  color: #fff;
  border: 2px solid var(--accent);
  border-radius: 999px;
  padding: 0.75rem 1.35rem;
  font-family: var(--sans);
  font-weight: 650;
  font-size: 1rem;
  line-height: 1.2;
  text-decoration: none;
  white-space: nowrap;
  transition: background-color 0.15s ease, border-color 0.15s ease, color 0.15s ease;
}
.button:hover {
  background: var(--accent-dark);
  border-color: var(--accent-dark);
  color: #fff;
  text-decoration: none;
}

.arrow-link {
  font-weight: 650;
  text-decoration: none;
}
.arrow-link::after { content: " \2192"; }
.arrow-link:hover { text-decoration: underline; }

/* ------------------------------------------------------------- Header */

.site-header {
  position: relative;
  z-index: 30;
  background: #fff;
  border-bottom: 1px solid var(--rule);
}
.header-inner {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  column-gap: 1.25rem;
  padding-block: 0.7rem 0;
}
.brand {
  display: block;
  line-height: 0;
  margin-right: auto;
  border-radius: 4px;
}
.brand img { height: 32px; width: auto; }
.header-inner .book {
  font-size: 0.9rem;
  padding: 0.55rem 0.95rem;
}

.site-nav {
  order: 3;
  width: 100%;
  margin-top: 0.6rem;
  border-top: 1px solid var(--rule);
}
.nav-list {
  display: flex;
  flex-wrap: wrap;
  column-gap: 1.25rem;
  list-style: none;
  margin: 0;
  padding: 0;
}
.nav-list li { margin: 0; }
.nav-list a {
  display: inline-block;
  padding: 0.65rem 0;
  color: var(--ink);
  font-weight: 550;
  font-size: 0.98rem;
  text-decoration: none;
}
.nav-list a:hover { color: var(--accent); }
.nav-list > li > a[aria-current] {
  color: var(--accent);
  box-shadow: inset 0 -2px 0 var(--accent);
}
.sub { display: none; }

/* On phones, spread the five menu items across one row when they fit. */
@media (max-width: 39.99rem) {
  .nav-list { column-gap: 0.6rem; justify-content: space-between; }
}

@media (min-width: 62rem) {
  .header-inner {
    flex-wrap: nowrap;
    column-gap: 2.25rem;
    padding-block: 0.9rem;
  }
  .brand img { height: 38px; }
  .site-nav {
    order: 0;
    width: auto;
    margin: 0;
    border-top: 0;
  }
  .nav-list { column-gap: 1.9rem; }
  .nav-list > li > a { padding-block: 0.7rem; }
  .has-sub { position: relative; }
  .has-sub > a::after {
    content: "";
    display: inline-block;
    width: 0.38em;
    height: 0.38em;
    margin-left: 0.5em;
    border-right: 1.5px solid currentColor;
    border-bottom: 1.5px solid currentColor;
    transform: translateY(-0.22em) rotate(45deg);
  }
  .sub {
    display: block;
    position: absolute;
    top: 100%;
    left: -0.9rem;
    min-width: 15rem;
    margin: 0;
    padding: 0.45rem;
    list-style: none;
    background: #fff;
    border: 1px solid var(--rule);
    border-radius: 12px;
    box-shadow: 0 18px 40px -14px rgba(27, 29, 43, 0.25);
    opacity: 0;
    visibility: hidden;
    transform: translateY(6px);
    transition: opacity 0.16s ease, transform 0.16s ease, visibility 0s linear 0.16s;
  }
  .has-sub:hover > .sub,
  .has-sub:focus-within > .sub {
    opacity: 1;
    visibility: visible;
    transform: none;
    transition-delay: 0s;
  }
  .sub li + li { margin-top: 0.1rem; }
  .sub a {
    display: block;
    padding: 0.55rem 0.8rem;
    border-radius: 8px;
    white-space: nowrap;
  }
  .sub a:hover,
  .sub a:focus-visible,
  .sub a[aria-current="page"] {
    background: var(--tint);
    color: var(--accent);
  }
  .header-inner .book {
    font-size: 0.95rem;
    padding: 0.6rem 1.15rem;
  }
}

/* ------------------------------------------------------------- Home: hero */

.hero {
  position: relative;
  background: #fff;
  border-bottom: 1px solid var(--rule);
  overflow: hidden;
}
.hero-inner {
  display: grid;
  align-items: end;
  column-gap: 3rem;
}
.hero-copy {
  padding-block: clamp(2.25rem, 1.5rem + 4vw, 5.5rem) 2rem;
}
.hero h1 {
  font-size: clamp(2.4rem, 1.5rem + 3.8vw, 4.3rem);
  line-height: 1.06;
  letter-spacing: -0.02em;
  max-width: 17ch;
  margin-bottom: 1.6rem;
}
.hero-action {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 0.75rem 1.1rem;
  margin-bottom: 1.6rem;
}
.hero-note {
  color: var(--ink-2);
  font-size: 0.98rem;
  font-weight: 550;
}
.hero-action .book {
  font-size: 1.05rem;
  padding: 0.85rem 1.6rem;
}
.hero-line {
  max-width: 34rem;
  font-size: clamp(1.15rem, 1.05rem + 0.5vw, 1.4rem);
  line-height: 1.5;
  color: var(--ink-2);
  margin-bottom: 0;
}
.hero-figure {
  position: relative;
  justify-self: center;
  width: min(66%, 17rem);
  margin: 0;
}
.hero-figure::before,
.about-figure::before {
  content: none;
  position: absolute;
  left: 50%;
  top: 36%;
  width: 165%;
  aspect-ratio: 1;
  transform: translate(-50%, -50%);
  border-radius: 50%;
  background:
    repeating-radial-gradient(circle, var(--ring) 0 1.5px, transparent 1.5px 24px),
    radial-gradient(circle, var(--tint) 0 30%, transparent 30.5%);
  -webkit-mask-image: radial-gradient(circle, #000 32%, transparent 70%);
  mask-image: radial-gradient(circle, #000 32%, transparent 70%);
}
.hero-figure img,
.about-figure img {
  position: relative;
  display: block;
  width: 100%;
  height: auto;
}

@media (min-width: 54rem) {
  .hero-inner { grid-template-columns: minmax(0, 1.25fr) minmax(0, 0.75fr); }
  .hero-copy { padding-bottom: clamp(3rem, 2rem + 4vw, 6rem); }
  .hero-figure {
    width: 100%;
    max-width: 24rem;
    justify-self: end;
  }
}

@media (prefers-reduced-motion: no-preference) {
  .hero-copy > *,
  .hero-figure {
    animation: rise 0.7s cubic-bezier(0.2, 0.7, 0.2, 1) both;
  }
  .hero-copy > :nth-child(2) { animation-delay: 0.07s; }
  .hero-copy > :nth-child(3) { animation-delay: 0.14s; }
  .hero-copy > :nth-child(4) { animation-delay: 0.21s; }
  .hero-figure { animation-delay: 0.12s; animation-duration: 0.9s; }
  @keyframes rise {
    from { opacity: 0; transform: translateY(0.7rem); }
    to { opacity: 1; transform: none; }
  }
}

/* ------------------------------------------------------------- Home: sections */

.intro-inner {
  display: grid;
  gap: 0.5rem 3rem;
}
.statement {
  font-family: var(--serif);
  font-size: clamp(1.35rem, 1.1rem + 1.1vw, 1.95rem);
  line-height: 1.42;
  color: var(--ink);
  max-width: 46rem;
  margin-bottom: 1.25rem;
}
@media (min-width: 54rem) {
  .intro-inner { grid-template-columns: 13rem minmax(0, 1fr); }
  .intro-inner .eyebrow { padding-top: 0.75rem; }
}

/* Service cards */
.service-cards {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 1.25rem;
  grid-template-columns: minmax(0, 1fr);
}
@media (min-width: 40rem) {
  .service-cards { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (min-width: 68rem) {
  .service-cards { grid-template-columns: repeat(4, minmax(0, 1fr)); }
}
.service-cards li { margin: 0; }
.service-card {
  position: relative;
  display: flex;
  flex-direction: column;
  gap: 0.7rem;
  background: #fff;
  border: 1px solid var(--rule);
  border-radius: var(--radius);
  padding: 1.5rem 1.4rem 1.4rem;
  transition: border-color 0.15s ease, box-shadow 0.15s ease, transform 0.15s ease;
}
.service-card:hover {
  border-color: var(--rule-2);
  box-shadow: 0 16px 34px -20px rgba(35, 42, 107, 0.45);
  transform: translateY(-2px);
}
.service-card h3 { margin: 0.3rem 0 0; font-size: 1.4rem; }
.service-card h3 a { color: var(--ink); text-decoration: none; }
.service-card h3 a::after {
  content: "";
  position: absolute;
  inset: 0;
  border-radius: var(--radius);
}
.service-card h3 a:focus-visible { outline: none; }
.service-card:focus-within { outline: 3px solid var(--focus); outline-offset: 3px; }
.service-card p { margin: 0; color: var(--ink-2); }
.service-card .more {
  margin-top: auto;
  padding-top: 0.5rem;
  color: var(--accent);
  font-weight: 650;
  font-size: 0.95rem;
}
.icon {
  display: inline-grid;
  place-items: center;
  width: 2.75rem;
  height: 2.75rem;
  border-radius: 50%;
  background: var(--tint);
  color: var(--accent);
  flex: none;
}

/* Industry list */
.industry-list {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 22rem), 1fr));
  column-gap: 3.5rem;
  border-top: 1px solid var(--rule);
}
.industry-list li {
  margin: 0;
  padding: 1.4rem 0 1.3rem;
  border-bottom: 1px solid var(--rule);
}
.industry-list h2,
.industry-list h3 { font-size: 1.4rem; margin: 0 0 0.4rem; }
.industry-list h2 a,
.industry-list h3 a { color: var(--ink); text-decoration: none; }
.industry-list h2 a::after,
.industry-list h3 a::after { content: " \2192"; color: var(--accent); }
.industry-list h2 a:hover,
.industry-list h3 a:hover { color: var(--accent); }
.industry-list p { margin: 0; color: var(--ink-2); }
.industry-list .count {
  margin-top: 0.5rem;
  font-size: 0.88rem;
  font-weight: 650;
  color: var(--ink-3);
}

/* Results */
.results {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 2.25rem 2.5rem;
  grid-template-columns: minmax(0, 1fr);
}
@media (min-width: 60rem) {
  .results { grid-template-columns: repeat(3, minmax(0, 1fr)); }
}
.results li + li { margin-top: 0; }
.result {
  margin: 0;
  padding-top: 1.25rem;
  border-top: 3px solid var(--accent);
  display: flex;
  flex-direction: column;
}
.result h3 { font-size: 1.35rem; }
.result p { color: var(--ink-2); }
.result p:last-child { margin: auto 0 0; }
.result-client {
  font-size: 0.8rem;
  font-weight: 650;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-3);
  margin-bottom: 0.6rem;
}

/* Testimonials */
.quotes {
  display: grid;
  gap: 2.5rem 4rem;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 24rem), 1fr));
}
.quote { margin: 0; }
.quote blockquote {
  position: relative;
  margin: 0 0 1rem;
  padding-top: 2.2rem;
  font-family: var(--serif);
  font-size: 1.15rem;
  line-height: 1.55;
  color: var(--ink);
}
.quote blockquote::before {
  content: "\201C";
  position: absolute;
  top: -0.35rem;
  left: -0.05em;
  font-size: 4rem;
  line-height: 1;
  color: var(--accent);
}
.quote blockquote p { margin: 0; }
.quote figcaption {
  display: flex;
  align-items: center;
  gap: 0.85rem;
  font-size: 0.9rem;
  color: var(--ink-3);
}
.quote figcaption strong { display: block; color: var(--ink); font-weight: 650; }
.quote-photo { width: 56px; height: 56px; border-radius: 50%; object-fit: cover; flex: none; }

/* Approach steps on the home page */
.steps {
  list-style: none;
  counter-reset: step;
  margin: 0 0 2.25rem;
  padding: 0;
  display: grid;
  gap: 1.75rem;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 12.5rem), 1fr));
}
.steps li {
  position: relative;
  counter-increment: step;
  margin: 0;
  padding-top: 3.4rem;
}
.steps li::before {
  content: counter(step);
  position: absolute;
  top: 0;
  left: 0;
  width: 2.5rem;
  height: 2.5rem;
  display: grid;
  place-items: center;
  border-radius: 50%;
  background: var(--accent);
  color: #fff;
  font-family: var(--serif);
  font-weight: 600;
  font-size: 1.15rem;
}
.steps strong {
  display: block;
  font-family: var(--serif);
  font-size: 1.18rem;
  font-weight: 600;
  line-height: 1.25;
  margin-bottom: 0.35rem;
}
.steps p { margin: 0; color: var(--ink-2); font-size: 0.98rem; }
@media (min-width: 70rem) {
  .steps { grid-template-columns: repeat(5, minmax(0, 1fr)); }
  .steps li:not(:last-child)::after {
    content: "";
    position: absolute;
    top: 1.25rem;
    left: 3.25rem;
    right: -1rem;
    height: 1px;
    background: var(--rule-2);
  }
}

/* ------------------------------------------------------------- Contact band */

.cta {
  position: relative;
  overflow: hidden;
  background: var(--deep);
  color: #fff;
}
.cta::before {
  content: "";
  position: absolute;
  right: -12rem;
  top: 50%;
  width: 34rem;
  aspect-ratio: 1;
  transform: translateY(-50%);
  border-radius: 50%;
  background: repeating-radial-gradient(circle, rgba(255, 255, 255, 0.09) 0 1.5px, transparent 1.5px 26px);
  -webkit-mask-image: radial-gradient(circle, #000 25%, transparent 70%);
  mask-image: radial-gradient(circle, #000 25%, transparent 70%);
  pointer-events: none;
}
.cta-inner {
  position: relative;
  display: grid;
  gap: 1.5rem 3rem;
  align-items: center;
  padding-block: clamp(3rem, 2rem + 3vw, 4.75rem);
}
.cta h2 { color: #fff; margin-bottom: 0.5rem; }
.cta p { color: rgba(255, 255, 255, 0.86); max-width: 38rem; margin-bottom: 0; }
.cta-actions {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 1rem 1.5rem;
}
.cta .book {
  background: #fff;
  border-color: #fff;
  color: var(--deep);
}
.cta .book:hover { background: var(--tint); border-color: var(--tint); color: var(--deep); }
.cta-email { color: #fff; font-weight: 600; overflow-wrap: anywhere; }
.cta-email:hover { color: #fff; }
.cta :focus-visible { outline-color: #fff; }
@media (min-width: 58rem) {
  .cta-inner { grid-template-columns: minmax(0, 1fr) auto; }
}

/* ------------------------------------------------------------- Inner pages */

.page-head {
  position: relative;
  overflow: hidden;
  background: var(--mist);
  border-bottom: 1px solid var(--rule);
}
.page-head::after {
  content: "";
  position: absolute;
  right: -9rem;
  top: -9rem;
  width: 26rem;
  aspect-ratio: 1;
  border-radius: 50%;
  background: repeating-radial-gradient(circle, var(--ring) 0 1.5px, transparent 1.5px 24px);
  -webkit-mask-image: radial-gradient(circle, #000 20%, transparent 70%);
  mask-image: radial-gradient(circle, #000 20%, transparent 70%);
  pointer-events: none;
}
.page-head .wrap {
  position: relative;
  z-index: 1;
  padding-block: clamp(2.25rem, 1.5rem + 3vw, 4.25rem);
}
.page-head h1 { max-width: 24ch; margin-bottom: 0.45em; }
.lede,
.intro-text p {
  font-size: clamp(1.12rem, 1.04rem + 0.4vw, 1.32rem);
  line-height: 1.55;
  color: var(--ink-2);
  max-width: 44rem;
}
.lede:last-child,
.intro-text p:last-child { margin-bottom: 0; }

.crumbs { font-size: 0.88rem; margin-bottom: 1.1rem; color: var(--ink-3); }
.crumbs ol {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-wrap: wrap;
  gap: 0.2rem 0.55rem;
}
.crumbs li + li { margin-top: 0; }
.crumbs li + li::before { content: "/"; margin-right: 0.55rem; color: var(--rule-2); }

/* Case study pages */
.label {
  font-size: 0.82rem;
  font-weight: 650;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 0.9rem;
}
.label a { text-decoration: none; }
.label a:hover { text-decoration: underline; }
.case-head h1 { max-width: 28ch; font-size: clamp(1.9rem, 1.35rem + 2.4vw, 3rem); }
.case-meta { color: var(--ink-3); font-size: 0.97rem; margin: 0; max-width: 46rem; }

.prose { max-width: var(--measure); }
.prose h2 {
  font-size: clamp(1.4rem, 1.2rem + 0.8vw, 1.75rem);
  margin-top: 2.4rem;
}
.prose > :first-child { margin-top: 0; }
.prose li::marker { color: var(--accent); }
.case-body { padding-block: clamp(2.25rem, 1.5rem + 3vw, 3.75rem) 1rem; }
.built-with {
  margin-top: 2.5rem;
  padding-top: 1rem;
  border-top: 1px solid var(--rule);
  font-size: 0.92rem;
  color: var(--ink-3);
}
.case-foot { padding-block: 1rem var(--space); }
.case-foot h2 { font-size: 1.4rem; margin-top: 1.5rem; }
.hub-line {
  max-width: var(--measure);
  padding: 1rem 1.25rem;
  background: var(--mist);
  border-left: 3px solid var(--accent);
  border-radius: 0 8px 8px 0;
}
.hub-section { padding-bottom: var(--space); }
.hub-section h2 { font-size: clamp(1.4rem, 1.2rem + 0.8vw, 1.75rem); }

/* Case cards */
.case-grid {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 1.25rem;
  grid-template-columns: repeat(auto-fill, minmax(min(100%, 19rem), 1fr));
}
.featured-grid { grid-template-columns: 1fr; margin-bottom: 1.25rem; }
.case-card {
  position: relative;
  display: flex;
  flex-direction: column;
  gap: 0.5rem;
  margin: 0;
  background: #fff;
  border: 1px solid var(--rule);
  border-radius: var(--radius);
  padding: 1.25rem 1.3rem 1.35rem;
  transition: border-color 0.15s ease, box-shadow 0.15s ease;
}
.case-grid li + li { margin-top: 0; }
.case-card:hover {
  border-color: var(--rule-2);
  box-shadow: 0 16px 34px -22px rgba(35, 42, 107, 0.5);
}
.case-card h2,
.case-card h3 {
  font-size: 1.18rem;
  line-height: 1.3;
  margin: 0;
}
.case-card h2 a,
.case-card h3 a { color: var(--ink); text-decoration: none; }
.case-card h2 a::after,
.case-card h3 a::after {
  content: "";
  position: absolute;
  inset: 0;
  border-radius: var(--radius);
}
.case-card:hover h3 a { color: var(--accent); }
.case-card h3 a:focus-visible { outline: none; }
.case-card:focus-within { outline: 3px solid var(--focus); outline-offset: 3px; }
.case-card p { margin: 0; color: var(--ink-2); font-size: 0.98rem; }
.case-card .card-label {
  font-size: 0.75rem;
  font-weight: 650;
  letter-spacing: 0.09em;
  text-transform: uppercase;
  color: var(--ink-3);
}
.case-card.featured {
  background: var(--tint);
  border-color: var(--tint);
  padding: 1.5rem 1.6rem 1.6rem;
}
.case-card.featured h3 { font-size: 1.4rem; }

/* Industries index and Other Industries: one group per industry or sector */
.industry-group { scroll-margin-top: 1.5rem; }
.industry-group + .industry-group {
  margin-top: clamp(2.5rem, 2rem + 2vw, 3.75rem);
  padding-top: clamp(2rem, 1.5rem + 2vw, 3rem);
  border-top: 1px solid var(--rule);
}
.industry-group h2 { font-size: clamp(1.45rem, 1.25rem + 0.8vw, 1.9rem); margin-bottom: 0.4em; }
.industry-group h2 a { color: var(--ink); text-decoration: none; }
.industry-group h2 a::after { content: " \2192"; color: var(--accent); }
.industry-group h2 a:hover { color: var(--accent); }
.group-line { color: var(--ink-2); max-width: 46rem; margin-bottom: 1.5rem; }
.group-note { color: var(--ink-2); max-width: 46rem; margin: 1.25rem 0 0; }
.group-quote { max-width: var(--measure); margin-top: 2.25rem; }
.industry-group .mentions { margin-top: 0.5rem; }

/* Smaller projects */
.mentions {
  list-style: none;
  margin: 0;
  padding: 0;
  max-width: 52rem;
  border-top: 1px solid var(--rule-2);
}
.mentions li {
  margin: 0;
  padding: 0.8rem 0;
  border-bottom: 1px solid var(--rule);
  color: var(--ink-2);
}
.mentions strong { color: var(--ink); }

/* Service pages */
.two-col {
  display: grid;
  gap: 2.5rem 4rem;
}
@media (min-width: 54rem) {
  .two-col { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
.two-col h2 { font-size: clamp(1.4rem, 1.2rem + 0.8vw, 1.8rem); }

.ticks { list-style: none; padding: 0; }
.ticks li {
  position: relative;
  padding-left: 1.85rem;
}
.ticks li + li { margin-top: 0.7rem; }
.ticks li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.38em;
  width: 1rem;
  height: 1rem;
  border-radius: 50%;
  border: 2px solid var(--accent);
  background: radial-gradient(circle, var(--accent) 0 2.5px, transparent 3px);
}

.numbered {
  list-style: none;
  counter-reset: num;
  padding: 0;
}
.numbered li {
  position: relative;
  counter-increment: num;
  padding-left: 2.75rem;
  min-height: 2rem;
}
.numbered li + li { margin-top: 0.9rem; }
.numbered li::before {
  content: counter(num);
  position: absolute;
  left: 0;
  top: 0;
  width: 1.9rem;
  height: 1.9rem;
  display: grid;
  place-items: center;
  border-radius: 50%;
  background: var(--tint);
  color: var(--accent);
  font-weight: 700;
  font-size: 0.92rem;
}
.who {
  font-family: var(--serif);
  font-size: clamp(1.2rem, 1.08rem + 0.5vw, 1.45rem);
  line-height: 1.5;
  margin: 0;
}

/* Services index */
.service-rows {
  list-style: none;
  margin: 0 0 2rem;
  padding: 0;
  border-top: 1px solid var(--rule);
}
.service-row {
  display: grid;
  gap: 0.75rem 3rem;
  margin: 0;
  padding: 2rem 0;
  border-bottom: 1px solid var(--rule);
}
.service-rows li + li { margin-top: 0; }
.service-row-head {
  display: flex;
  align-items: center;
  gap: 0.9rem;
}
.service-row h2 { margin: 0; font-size: clamp(1.45rem, 1.25rem + 0.8vw, 1.85rem); }
.service-row h2 a { color: var(--ink); text-decoration: none; }
.service-row h2 a:hover { color: var(--accent); }
.service-promise {
  font-family: var(--serif);
  font-size: 1.25rem;
  line-height: 1.45;
  margin-bottom: 1rem;
}
@media (min-width: 54rem) {
  .service-row { grid-template-columns: 18rem minmax(0, 1fr); }
  .service-row-head { align-items: flex-start; }
}
.index-note { max-width: 46rem; color: var(--ink-2); margin-top: 2rem; }

/* Approach page */
.approach-steps {
  list-style: none;
  counter-reset: ap;
  margin: 2rem 0 0;
  padding: 0;
}
.approach-steps > li {
  position: relative;
  counter-increment: ap;
  padding-left: 3.5rem;
  margin: 0;
}
.approach-steps > li + li { margin-top: 2rem; }
.approach-steps > li::before {
  content: counter(ap);
  position: absolute;
  left: 0;
  top: -0.1rem;
  width: 2.4rem;
  height: 2.4rem;
  display: grid;
  place-items: center;
  border-radius: 50%;
  background: var(--accent);
  color: #fff;
  font-family: var(--serif);
  font-weight: 600;
  font-size: 1.1rem;
}
.approach-steps h3 { font-size: 1.35rem; margin-bottom: 0.4rem; }
.practices h3 {
  font-size: 1.3rem;
  margin-top: 2rem;
  padding-top: 1.5rem;
  border-top: 1px solid var(--rule-2);
}
.practices h3:first-child { margin-top: 1.5rem; }

/* About page */
.about-grid {
  display: grid;
  gap: 2rem 4rem;
  align-items: start;
}
.about-figure {
  position: relative;
  width: min(60%, 15rem);
  margin: 0 auto;
}
@media (min-width: 54rem) {
  .about-grid { grid-template-columns: minmax(0, var(--measure)) minmax(14rem, 20rem); }
  .about-figure { grid-column: 2; grid-row: 1; width: 100%; margin: 1rem 0 0; position: sticky; top: 2rem; }
  .about-grid .prose { grid-column: 1; grid-row: 1; }
}

/* Contact page */
.contact-grid {
  display: grid;
  gap: 1.25rem;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 20rem), 1fr));
  margin-bottom: 2rem;
}
.contact-card {
  background: var(--mist);
  border: 1px solid var(--rule);
  border-radius: var(--radius);
  padding: 1.6rem 1.6rem 1.2rem;
}
.contact-card h2 { font-size: 1.5rem; }
.email-big {
  font-family: var(--serif);
  font-size: clamp(1.35rem, 1.15rem + 1vw, 1.9rem);
  overflow-wrap: anywhere;
}
.contact-notes { color: var(--ink-2); }
.contact-notes p { max-width: var(--measure); }

/* ------------------------------------------------------------- Footer */

.site-footer {
  background: #fff;
  border-top: 1px solid var(--rule);
  color: var(--ink-2);
  font-size: 0.93rem;
}
.footer-inner {
  display: grid;
  gap: 1.5rem 3rem;
  padding-block: 2.5rem 2rem;
}
.footer-about p { margin: 0.6rem 0 0; max-width: 28rem; }
.footer-logo { display: inline-block; line-height: 0; border-radius: 4px; }
.footer-logo img { height: 26px; width: auto; }
.footer-nav ul {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-wrap: wrap;
  gap: 0.4rem 1.5rem;
}
.footer-nav li + li { margin-top: 0; }
.footer-nav a {
  display: inline-block;
  padding-block: 0.2rem;
  color: var(--ink);
  text-decoration: none;
}
.footer-nav a:hover { color: var(--accent); text-decoration: underline; }
.copyright {
  grid-column: 1 / -1;
  margin: 0;
  padding-top: 1.25rem;
  border-top: 1px solid var(--rule);
  color: var(--ink-3);
  font-size: 0.85rem;
}
@media (min-width: 48rem) {
  .footer-inner { grid-template-columns: minmax(0, 1fr) auto; align-items: start; }
}

/* ------------------------------------------------------------- Utility and print */

.visually-hidden {
  position: absolute !important;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    transition-duration: 0.01ms !important;
    animation-duration: 0.01ms !important;
  }
}

@media print {
  body { font-size: 11pt; line-height: 1.45; }
  .site-nav, .skip, .book, .cta, .hero-figure::before, .page-head::after { display: none !important; }
  .page-head, .section-soft { background: #fff; }
  .case-card, .service-card { break-inside: avoid; box-shadow: none; }
  .prose a[href^="http"]::after { content: " (" attr(href) ")"; font-size: 0.85em; }
  .hero-copy > *, .hero-figure { animation: none !important; }
}

/* Service pages: the one-line pointer to the Approach page */
.process-note { margin-top: 1.75rem; color: var(--ink-2); max-width: var(--measure); }

/* "View all case studies" button under the home page cards */
.section-more { margin: 2rem 0 0; text-align: center; }